You've got a stable pool of customers, but you're not growing or retaining customers fast enough to satisfy the economics, your investors or your boss. You know your offering is great, but how do you position it in the marketplace?

Every business is more than just what it produces and sells - defining where you fit into the marketplace, what value you provides and how you are different from everyone else is a crucial part of business strategy.

Gone are the days where it's viable to build in all directions, testing as you go. Making a modern business is too complicated and expensive to just test and learn without defining your market/product fit and sculpting your value proposition.

We understand that building a new offering in a crowded and complex market is no mean feat. Your value proposition is more than a statement to read to customers.  It should help you craft your pricing, positioning, the people you hire and how you promote your work.

If you're looking to define your value to investors, customers and your employees...