You have a lot of information about your target customer and years of knowledge in your organisation. But how do you segment and structure these to give clarity during delivery and provide a framework which lets you build great experiences?

The customer journey can mean a lot of different things - depending on who you speak to.  

Sometimes you're looking for an overview of the ideal path your audience will take to reach your outcome.

Other times you're looking for the granular definition on where your user stories, market research and click-stream data tell competing narratives.  

Do you know who is engaging with you? Do you have visibility in how these personas’ actions differ? Do you know what the ideal user journeys for your organisation are? Do your goals align with your customer's intentions?

We can help you to define and evaluate customer journeys - from visualising the experience of a particular customer, to helping you understand the steps they go through when purchasing a specific product or service.

These give you context for decision-making - what questions your customers have at different points, and where your organisation is hindering rather than facilitating their engagement.

Customer journey maps are particularly useful in today’s changing landscape. Many organisations are still basing their decisions on out-of-date assumptions, not realising that most of the time, all it takes is a few days of speaking with your customers, combined with the data already at your fingertips.

To map your customer journeys and understand where your users might be struggling to convert...