Understanding the trends affecting your marketplace is vital for iterating faster than your competition and building for tomorrow's customers.
Identifying threats gives you clarity to put steps in place to mitigate it - rather than incur the cost of last-minute action.
Foreseeing an opportunity enables you to build new features, offerings and services which make your customers churn less often and drive up revenue.
Many consultants make trend analysis seem like a dark art - uncovering explanations and defining hypothesis with frameworks and methodologies akin to voodoo.
Then leave you with an overpriced report with no outcomes, actions or intention to update as your market evolves.
Our approach is targeted, understandable and actionable. As with many good things, it comes in five easy steps.
We work with you to understand the external forces acting on your business - whether they be from new entrants, existing suppliers, your customers or properties of where you work.
We help you to understand why these are factors matter - and decode the specific elements which are going to be pressing short, medium and long-term.
We benchmark these factors against your business to understand what you need to act, now and in the future. Not only does this make your organisation more aware of the space in which it operates, but this is a great chance to discuss findings, and adapt based on the individual knowledge gained from your teams.
We forecast what effect these forces are going to have on your business, working with you to define resolutions for the challenges and ensuring you're fully equipped to master the opportunities.
It's so easy for trend analysis to stop at reporting on your industry. We offer the support you need to monitor your progress, provide ongoing direction and amend findings as your market changes. After all, your industry is evolving, so why shouldn't your understanding?
To build a view of your market which is actionable, and agile...